Experts, authors, influencers ... they're all afraid of the same thing: What if I give away too much? They're afraid that if they give it all away, then their clients won't pay them for what they know. Should authors give away the farm in their books, laying out their entire system? Or should they hold back? In this short solo episode, we'll explore the reasons why authors don't have to worry about giving away too much.
This episode could have been titled, "How to practically guarantee future sales by giving away too much."